Building Creative Confidence

• Read Part 2 of the Drive Book.
• According to Dr. Phil Samuel and Dr. Michael Ohler (n.d.), “Creativity is not a special gift endowed only upon a lucky few. It is for everyone and it is everywhere.” Watch this TED Video: (http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence?language=en)
• Why is creative confidence important in open and collaborative innovation? Will people be affected if they choose not to exercise their creative confidence? How? What are examples of companies that practice open/collaborative innovation? What impact is the organization having on their community and society-at-large because of their open/collaborative innovation approaches?
• Samuel, P. & Ohler, M. (n.d.). Creativity is everywhere and for everyone. In BMGI. Retrieved March 27, 2015, from https://www.bmgi.com/resources/articles/creativity-everywhere-and-everyone

****discussion should be original work and no other sources added.*****

Initial Post (600 words)

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Overview:For this second milestone,which is due in Module Five,you will illustrate how the Tate’s current online marketing plan can be enhanced. You proposed potential avenues in Milestone One. Now, incorporating your instructor’s feedback, you will solidify your ideas.

Prompt:First, review the final project case study,The Tate’s Digital Transformation. You proposed potential avenues to enhance the Tate’s campaign in Milestone One. Now, using the instructor feedback on that milestone and your own research, solidify your ideas in a 2-to 3-page paper that provides the reader with a clear understanding of how you envision enhancing the existing digital efforts of the Tate.

You will assess where current strategies (owned, earned, paid) miss the effective use of online channels to create new business for the Tate and/or help it retain its customers. You will examine the business goals of the Tate, including its key performance indicators (KPIs),to determine the best online channels for supporting these goals;finally, you will prioritize the optimal mix of distribution channels to effectively reach your target audience. Specifically, the following critical elements must be addressed: Address Gaps:Illustrate how the current campaign can be enhanced by constructing the following: Using your analysis of the current campaign, identify new opportunities: Compose a target/potential customer by creating a customer profile (buyer persona)based on new assessment data. Assess where current strategies(owned, earned, paid) miss effective use of online channels to create new business and retain customers. Correlate the business goals and associated KPIs, and the channels that support these goals. Prioritize the optimal mix of distribution channels to effectively reach your target audience. Support your reasoning for the choice of channels and the prioritization.

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Select a president from the table, “Presidents and Their ‘Doctrines,’” in Roskin, Chapter 4. Then write at least a six-eight-page paper on the doctrine that president used according to Roskin. Your research must include at least seven credible sources, apart from your textbook. Your paper must address the following:

1. Fully define a doctrine and identify why the president of your choice announced a doctrine while he was in office.
2. Describe the diplomatic doctrine the president followed, with reference to specific actions or events that occurred.
3. Describe the effect that the presidential doctrine has had on regional or global affairs since it was announced during the Cold War.
4. Cite at least seven reputable sources, excluding Wikipedia, encyclopedias, dictionaries, blogs and other material that does not qualify as reputable academic sourcework.

Your assignment must:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• NOT INCLUDE AN ABSTRACT but do include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Acknowledge that graphs, tables, drawings and photographs do not count toward the length of the paper; only what you have written as text itself.
• SELECTED PRESIDENT ATTACHED BELOW.

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What was spurring innovation in Egypt, Greece, and Rome. Provide specific evidence from these civilizations. Do you think the same factor or factors are spurring innovation today?

All instructions are in the attached files.

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Each student is required to complete and turn in the evolution of the course prior to sitting for the final exam. This is a portfolio requirement that must be completed at the end of each course. The student will not be allowed to sit for the final without having completed the evolution for this course. Needs to be in APA style, and around 2 pages of body. References and in text citations are not necessary

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