building brand

1. How is building a brand in a business-to-business context different from doing so in the consumer market?
2. Is Cisco’s plan to reach out to consumers a viable one? Why or why not?

Case study on Cisco. Support your answers with a minimum of one additional source per question that is no more than five years old. Your answer to each question should be approximately 400 words using APA format. 

Additional Requirements 

Min Words: 400 
Max Words: 500 
Min Pages: 1 
Level of Detail: Only answer needed 
Other Requirements: Case study on Cisco. Support your answers with a minimum of one additional source per question that is no more than five years old. Your answer to each question should be approximately 400 words using APA format.