case study 4874851 2

case “Charlotte Beers at Ogilvy & Mather Worldwide.”

What is Beers trying to accomplish as CEO of Ogilvy & Mather Worldwide?
Did Beers and her team “get the vision right”? Explain your answer.
What is your assessment of the process Beers and her team went through to create the vision? Explain your answer.
Did Beers and her team effectively “communicate for buy-in”? Explain your answer.

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