Archive for category: Uncategorized

Visit a retail store such as a grocery store, Target, or Walmart. Using a camera or your smartphone, take a few color photos of the product and its packaging (front and back). Next, post your photograph to the discussion topic and, in your post, address the following:

• Briefly describe the product and the strategy that was used to promote the product.
• What culture do you believe this product is marketed toward?
• How does this product differ from others within the same product category? Be descriptive and provide three key points.
• Why do you think this marketing strategy is effective?
• How can this market strategy be improved?

In responding to your peers, comment on any similarities or differences in the products they chose to discuss (compared to your own) and their responses regarding the product. What key points did they discuss about their chosen product that you had not considered? What key points might they have overlooked?

Here are the two posts to reply back to:

Hi All,

This DB came at a perfect time because I actually had to do some basic grocery shopping this week and chose to go to Target. First on my list: cereal. I don’t have kids, but I do always notice the children’s cereals because of the way they are positioned with other cereal brands. I also love Froot Loops. 🙂

I took pictures of a brand called Mom’s Best Cereals. This is an organic cereal with no corn syrup or artificial flavors. It was positioned in the organic cereal aisle, but in their children’s version section. I have never heard of Mom’s Best Cereals. I have noticed that organic companies such as Annie’s and Kashi’s now have children’s cereals, which are really just “younger” versions of themselves so moms will buy them for their kids to get them to eat a healthier breakfast. When you look at the box for Annie’s or similar brands, there is emphasis on the animal names (Cinnabunnies) or cute real-life pictures of the animals such as the cheetah (my favorite picture, as it’s the cutest). Kashi has a cereal called Cocoa Crisp, which sounds a lot like Cocoa Crispies. These are placed in the high-low section???????????? of the rows so kids can look at them directly and feel like they want those cereals in particular. Mom’s Best’s strategy is different – to be focused directly on the mom, for the mom to buy for their child. It is placed in the middle of the other options that the children looked at, so the mothers can see it relative to their other alternatives. The benefits of the cereal, such as no artificial colors or flavors, are listed on the box for the mother to weigh against other cereals which might not offer that option.

Mom’s Best Cereals is marketed toward the culture of Western women; more specifically, those that are mothers that place family in the highest regard. Buying this type of cereal is considered an exchange ritual, as the cereal would be presented from one consumer to another. (Kardes, Cronley, and Cline, 2013) Buying Mom’s Best would be teaching the child cultural meaning; instead of focusing on the cute animals that mask the healthier ingredients, the mother would be teaching the child that their well-being and health is important and therefore would pass cultural values from generation to generation.

Mom’s Best has an effective marketing strategy. The package is gender-neutral, indicating that they are not for boys or girls, just children. Their benefits are listed right on the box, which some of their competitors do not. The name of the brand is “Mom’s Best,” which indicates that it is the alternative that mothers will want for healthier children. However, Mom’s Best could benefit from a higher placement on store shelves, as they are right on the bottom. There is a good chance that a purchase decision may have already been made by the time that cereal is even noticed, or the consumer may have already stopped looking. Also, the benefits that Mom’s Best lists on their box are standard for all healthy cereals, but on their website (https://momsbestcereals.com/our-products/), they also say they are affordable and environmentally friendly, and provide recipes to make with their cereal. They may even point out their other breakfast products, such as granola and oatmeal, which are more “adult” and will appeal to their general market, moms. That may be something to list on their box to make them stand out from the rest.

I have provided three pictures, one of the front of the box and one of the back. I also took a shot as best I could of the organic cereal aisle so you could all see how the product was placed. It’s the one in the very middle of the bottom row. FYI, the Special K was like that when I got there.

I’m looking forward to all of your products this week!

Lana

REFERENCES:

Kardes, F., Cronley, M., and Cline, T. (2013). Consumer Behavior, 2nd Ed. Stamford, CT: Cengage Learning

http://i63.tinypic.com/afg5l3.jpg

http://i65.tinypic.com/2uge43m.jpg

http://i63.tinypic.com/eapds3.jpg

2nd post:

I have chosen two products for this week’s post. They are Heinz ketchup and Bush’s baked beans. The reason I chose the two products is that they were both featured in the end-cap display together as part of a marketing strategy. Both products are more popular during the Spring and Summer months because more people barbecue during these months and both products are staples for these events. By placing the products on endcaps, they are separated from products in the same category and will be the first thing consumers see when they are shopping.

Because barbecuing is commonly seen as a group event I think that the products are marketed to a collectivistic culture, people who define themselves in terms of group memberships and emphasize group goals (Kardes et al., pg. 376). I think it is also marketed towards the age subculture Generations X people currently in their thirties or forties.

From my venture into the grocery store, I saw that one way these two products differ from other products in the same product category is that they both offer more options of the same product. Heinz offers organic ketchup, a no salt, no sugar, and even a jalapeno flavor. Bush’s overs at least six different flavors including the original.

Heinz differs from other products in its product category in its bottle design. Bush’s differs in its signature copper colored wrapping. Bush also offers various sizes of the same product from an 8.3 oz all the way up to 117 oz, can of the original.

I think that placing both of these products on the endcaps is an effective strategy because it takes the competitors out of the mix. It limits the decision-making process for the consumer taking away the evaluation of alternatives option.

Although the endcap strategy is effective, I think that there is room for improvement. First of all, the display is not attention grabbing. There should be some sort of advertisement that brings focus to the display. There could be a tear-off pad that features a recipe using both Bush’s baked beans and Heinz ketchup. An advertisement showing a family eating food that features the two products. Or a coupon that offers a discount for purchasing both products.

Latonya

Works Cited:

Kardes, F, Cronley, M, Cline. T. (2014). Consumer Behavior, 2nd Edition. Cengage Learning.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

As a leader, you often need to display or clarify a concept. A matrix is a grid that contains information and offers a visual model of ideas. For this assignment, you will create a matrix that explains leadership theories.

Research the following five leadership theories and include these in your matrix (use the matrix template provided):
*Trait theories of leadership
*Behavioral theories of leadership
*Contingency models of leadership
*Skills approaches to leadership
*Situational methods of leadership

Develop the definition and characteristics of various leadership theories and approaches to leadership (trait leadership, behavioral leadership, contingency leadership, skills leadership and situational leadership).

Provide one or more examples to support the definition or characteristics of each form of leadership.

Write out your explanations in each section using about 350 words for each section. (350 words in each section means a 1750 word paper)

Format your Leadership Theory Matrix with the template and consistent with APA guidelines.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

1.(9 points) Create a linear schedule for the construction of a 15-mile-long gas pipeline. Use the attached template. Maintain a time buffer of at least 1 day and space buffer of at least 2 miles between activities.

2.(9 points) Refer to the Warehouse project in Chapter 22 that we scheduled in the computer lab. Set the project start date to the last Monday in October.Set the project baseline.The actual project start date was delayed three days for bad weather. After the late start, all activities have taken their original planned durations so the project is still three days behind schedule. Update Actual Start, Actual Finish, and % Complete for a progress report as of the 3^rd Friday in November.Include a progress line. Print a Tracking Gantt chart showing the baseline and current schedules. Include an overall Warehouse, Exterior Phase, and Interior Phase summary tasks as shown in Figure 22.13. Include the columns below in your Tracking Gantt chart. Label the Gantt chart bars with Task Name on the left, % Complete on the right.

3.(9 points) For the scenario in Problem 2, print an Owner’s Tabular Report similar to Figure 22.21 in the textbook. Once you enter Actual Start/Finish or % Complete into a schedule MS Project recalculates all of the Early Start/Finish and Late Start/Finish dates. This will make it look like you are on schedule when you are really behind. To set baseline to original LS/LF, delete all % complete and actual start/finish dates. Select all tasks, in Task Information set all tasks to “Start as late as possible.” Set the baseline. You can either reset the regular baseline, or set Baseline 1 so you will have both the original ES/EF baseline, and the LS/LF baseline. For the “Planned Start” and “Planned Finish” columns use Baseline or Baseline 1 depending on which way you saved it Start/Finish data fields rather than Late Start/Finish. Include a brief note to the owner explaining how you plan to get back on schedule.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

Hello,

I need two responses of at least 150 words each for the below students discussions for this week. Also in the bold below are the questions the students at answering.

In your response to your classmates, comment on the persuasiveness of your classmate’s speech – do not comment on whether or not you agree with the issue. Did this student follow the Rogerian format? Why or why not?

Student one:

A problem that many Americans face is getting a job with a record. It could be a criminal or even a bad financial record and it deters Americans from being able to provide for themselves and their families. Background checks should be more limited in scope to prevent employers from making biased decisions about an applicant’s past history. Background checks are still important, especially for certain jobs. Such as working for the government, working with kids, or working with large sums of money. They just need to be narrower. Employers should not have rights to so much private information without knowing the full story. Say a person was wrongfully accused and was arrested but never charged, well that arrest will still stay on a person’s record for a long time which is accessible for employers to see during a background check.

Even if someone was convicted of a crime that was a past mistake it still should not be viewable to an employer unless it directly interferes with the actual job duties. If an applicant fell on hard times and filed for bankruptcy it should never be the employer’s business to know about such personal hardships and be judged by it. Instead of eliminating background checks they should be heavily filtered to specific crimes or financial histories that would adversely affect the company. A company should want to know about fraud histories if an applicant would be working with social security numbers but does not need to know about a reckless driving incident from five years ago. Anyone applying for a job should be given a fair chance. Both sides benefit from a filtered background check because an applicant’s personal history will not be fully displayed and businesses will still be able to identify specific direct threats to their company.

I certainly have used the Rogerian method before. I’ve used it for school and for work. My major is legal studies and most legal/political issues that are addressed come in the form of the Rogerian method. I’ve written many essays in the Rogerian style without knowing the proper name for it until now. I’m sure I will be using this method for a long time during my career. I would even use this method for personal situations because I prefer arguments that work towards a middle ground.

-Shyla

Student two:

Hello Everyone,

I decided to write about gun control this week. I am a huge gun fan and fully support the right to bear arms. I picked this argument because I feel as if there is a lot of absolutism on both sides and compromise is hard to agree on.

I have used this style of argumentation a lot in my life. I have been married for over ten years and understand fully that my marriage wouldn’t last if it weren’t for compromise. I look forward to all of your comments:

The writers of the United States Constitution lived through a time of a tyrannical government and civil unrest. The importance of guns was of monumental in ensuring that the United States would not be just a commonwealth of Britain. The Second Amendment guarantees that a tyrant government never has a chance to survive on this soil.

Today, we see the news and are blown away by the normalized occurrence of innocent lives being taken by a criminal with a gun. Every year, thousands of lives are ended by a criminal who shouldn’t have had a gun in the first place. We see pictures of victims, grieving families, and communities forever changed. Too often, we witness the tears of someone who lost a parent, sibling, friend, or child. It is evident that there must be a change in how guns are obtained in this country.
A full out gun ban is unconstitutional and would punish the law-abiding because of the acts of senseless criminals. The country must work together to find a way to stop criminals from attaining a firearm while ensuring the law-abiding do not lose their rights.

First, there must be a shared database where law enforcement on all levels can identify a violent criminal. Too many times, violent individuals have obtained firearms because of loopholes in the reporting system. If the FBI can see it, then the local constables should see it as well. Statistics don’t lie, and law enforcement should be able to remove all firearms from the residence immediately.

Secondly, when firearms are unattended, they must be locked up. Most Second Amendment supporters understand the importance of securing their weapons. Sadly, many guns still get left unattended, unsecured, and ready to use by anyone but the owner. Adam Lanza used his mother’s weapon, and if it were adequately secured, he would have never had the chance to take as many lives as he did. Education and culture change is needed with firearm safety.

There is common ground in the gun control debate. No one will be 100% happy but the idea of compromise is how this country was built. Together, there must be reasonable safety precautions in regards to firearms while ensuring the right to bear arms remains infringed.

-Ryan

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

Emerging markets pose different challenges from operational to financial risks; yet emerging markets often reveal possibilities for diversification and economic growth. How might an organization considering operations in an emerging market alter its risk management framework for that market? What additional factors need to be considered and added to the COSO framework? Can any components of a typical framework be discarded? Write a 2- to 3-page memo to senior management outlining and validating the factors that need to be considered.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.