marketing 8650761 2

Based on Samsung Mobile Phones

APA referencing required 


              Marketing Mix

o   Process – moments of truth? High or low level of involvement?

o   People – staff interactions with customers (inseparability, variability; level of involvement)


Macro Environment 

o   Political trends – laws, regulations, stability, government interventions, barriers to entry/exit etc..


– Core Concept of xiaomi


Word count: 1000

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