marketing 8650761 2
Based on Samsung Mobile Phones
APA referencing required
Marketing Mix
o Process – moments of truth? High or low level of involvement?
o People – staff interactions with customers (inseparability, variability; level of involvement)
Macro Environment
o Political trends – laws, regulations, stability, government interventions, barriers to entry/exit etc..
– Core Concept of xiaomi
Word count: 1000
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