bus 402 strategic management business policy 14905065 2

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a “trigger”?

Consider you are on the strategic planning team for a soft drink company. Here is your company’s future trigger:  “merger of our two major competitors next year.” Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.