I am currently in a master’s graduate course in marketing and was needing some help in a research marketing plan outline report for better understanding of the material when it comes to creating a marketing plan based off my chosen company of Apple, Inc. and their “Apple Pay Service” product. Below is the following topics to be written up and instructions, including attachments, that have to be integrated into a marketing plan and outline report project that I have listed below and would greatly appreciate very much all the help I can get on this for better understanding and formatting this outline and timeline project report.

Week 6 MKT 571 Assignment: Social, Ethical, and Legal Implications

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

With the following previous “four” marketing reports attached below, this project is based on the company of Apple, Inc. and their “Apple Pay Service” product.

Below is the topics on what needs to be written up

Assess in a maximum of 700 words or more the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word or more executive summary including at a minimum the following elements to include in your marketing plan:

• Required executive summary elements:
  • Strategic Objectives
  • Products or Services
• Optional executive summary elements:
  • Resources Needed
  • Projected Outcomes

Altogether for this section of the project report, a total of 1,050 or more words-excluding cover page, reference page, and any table charts or graphs used; if used must include description to count towards final word count.

Integrate the previous weeks’ sections, social, ethical, and legal implications, and executive summary into the marketing plan.

Attached below is a “Marketing Plan and Outline” attachment on how the project outline needs to be structured.

The marketing plan should be a minimum of 3,850 words or more and include the following:

• Incorporate Understanding Target Markets (Week 2)-Paper attached below
• Incorporate Promotion and the Product Life Cycle (Week 3)-Paper attached below
• Incorporate Price and Channel Strategy (Week 4)-Paper attached below
• Incorporate Marketing Communication and Brand Strategy (Week 5)-Paper attached below
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)-what needs to be written up and incorporated into the final project marketing plan

Cite a minimum of three or more peer-reviewed references for the Week 6 “Executive Summary, Legal, Social, and Ethical Considerations” section of the marketing plan project that will be incorporated into the previous weeks’ assignment references.

Peer-Reviewed is “two” or more references. Per instructor request for this Week 6 written section of the “Executive Summary, Legal, Social, and Ethical Considerations,” include APA citations throughout document within research, especially as it pertains to any financial or statistical data discussed about.

Include proper title and sub-title headings for each topics listed above for research.

Most importantly, No Plagiarism per instructor request and will be checked-if used points will be deducted off or will be considered a failing grade.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan-alphabetical order in proper APA format.

Format your assignment consistent with APA guidelines.

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The employment of different types of power might influence a team member’s satisfaction, and thus, his or her motivation to continue. In regards to your current industry and/or the culture of your current organization, write a reflection paper that addresses the following requirements: Describe which motivational theory, as described in Harell and Daim in the required readings for this unit, would be the most appropriate for your industry/organization. Why? Describe which of the original power types from the French and Raven power taxonomy, as described by Elias (2008) in this unit’s required readings, would fit best with the selected motivational theory. Your reflection paper should be two to three pages in length. Be sure to include the rubric elements from the guidelines below: The response reflects in-depth consideration and personalization of theories, concepts, and/or strategies. The writing should be clear and concise with proper sentence structure, grammar, and punctuation, and it should be free from spelling errors. The response includes all major components: accurate accounts of the topic area, critical analysis of the topic area, and scholarly or professional application of the topic area. The response demonstrates synthesis of ideas presented, and the implications of these insights for the learner’s future learning are noted. Information about accessing the grading rubric for this assignment is provided below.

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Prior to beginning work on this discussion, read Chapter 1 Correctional Aims and Correctional Systems from the textbook. Your initial post should be at least 250 words in length. Support your claims with examples from any required material or other scholarly resources and properly cite any references.

In this discussion,

• Examine the pros and cons from four of six major correctional aims or goals of sentencing from your Stojkovic and Lovell (2019) textbook.
• Compare and contrast at least one function of a historical correctional system with at least one function of a contemporary correctional system.
• Describe correctional system functions that relate to (select at least one)
  • punishment,
  • rehabilitation, treatment, or
  • supervision

Guided Response: Review several of your classmates’ posts. Respond to at least two of them by Day 7. In your responses, identify which goal or aim of sentencing has the best chance of success in the next 20 years. Support your claims with examples from any required material or other scholarly resources and properly cite any references. Remember to follow netiquette when responding to classmates. Information regarding netiquette can be found under the Course Home tab in the About Discussions section. You are encouraged to post your required replies earlier in the week to promote more meaningful and interactive discourse in this discussion forum. Continue to monitor the discussion forum until 5:00 p.m. (mountain time) on Day 7 and respond robustly to anyone who replies to your initial post.

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Using an organization of your choice, imagine that you have been brought in as a human-resources consultant for this organization. The organization wants to enhance performance at all levels—organizational, team, and individual—and has asked you to consider how to do this through the following three avenues:

• Motivation
• Organizational culture
• Change management

For this assignment, develop a well-written paper that helps guide the organization in enhancing organizational, team, and individual performance through motivation, organizational culture, and change management. Be specific in your recommendations and support them with scholarly sources, which can include textbooks used in your program courses.

Your paper should meet the following requirements:

• Be 3-4 pages in length
• Include at least three scholarly sources
• Be formatted according to the APA Requirements

Sample paper attached

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I. Specifics

What is required?

• Topic
  • Choose two (not one, and not more than two) of the short stories assigned in our course and make an argument about them.
  • What you will be arguing is up to you. Make sure that you are arguing something, and not merely describing a situation.
  • If you are having trouble coming up with a topic, go back to your discussion posts for reminders of what you found particularly interesting, and write about that.

• Introductory paragraph: In your introductory paragraph you must make the above explicit by stating:
  • The titles of the two short stories you will be discussing
  • What you are arguing (this is the all-important thesis statement)

• Quotations: Quotations must form an integral part of your paper. Since this is an academic paper and not a personal reflection, it must contain analysis, and the best way to show that your analysis is strong is to back up your points with evidence in the form of quotations. You must include at least six quotations from the sources that you will use (six in total, not six per source). Cite your sources in two places:
  • In-text, according to MLA format
  • On your Works Cited page, according to MLA format

Your quotations must be in quotation marks – otherwise I will not count them as quotations. The only exception is block quotations: if your quotation runs more than four lines, it should be set apart from the rest of the paragraph as a block quotation (indented from the left), and it need not be in quotation marks (though your source must still be cited).

Alternately, just because words are in quotation marks does not mean that they are quotations from your sources. The best way to indicate that quotations are quotations is to provide an in-text citation next to each one.

Important Information Regarding Citations

In the past I have noticed that some students do not cite some or all their sources, or do not do so adequately. I am not talking about correct citation per MLA format (and there are often problems with this), but rather any adequate citation at all. Here are some issues I have come across:

1. A quotation appears in quotation marks but is not cited in-text (there is no citation at all, and therefore no indication of who is being quoted).
2. A phrase is flagged by the originality report as appearing elsewhere verbatim, but this sentence is not in quotation marks and no source is cited.
3. There is a quotation mark at the beginning but not at the end of the sentence (or vice versa), or the quotation marks appear in the middle of the quotation, not encompassing the entire quotation.
4. In a block quotation, just the first line is indented rather than the entire quotation as required.
5. A definition is provided but it is either not in quotation marks (even though it is reproduced verbatim) or it is in quotation marks and not cited. Do not forget that you must cite dictionaries as well.
6. A source is used in the paper but not mentioned on the works cited page.
7. A source is mentioned on the works cited page but is not mentioned in-text when it is used.

Some of these issues can be construed as plagiarism. I cannot stress this enough: complete citation (quotation marks when necessary and a clear indication of who stated what you are quoting or paraphrasing) is essential. It is better to over-cite than to under-cite. Any time you are reproducing several words in a row – even if it is not a full sentence – you need quotation marks and a citation. The only exception is a block quotation, and in that case you still need a citation, but instead of the quotation marks you would indent the block quotation to indicate that you are quoting. Some students briefly mention the title of a narrative or the name of a character somewhere in the paragraph before/after a quotation – this is not enough.

The MLA style site linked below shows you how to cite properly.

• Length: The paper must fall in the 1,500 – 1,800 word range, including all paratext (that is, the paper’s title, our course’s info, the date, the works cited page, etc.). You are required to include the word count at the bottom of your paper, and your word count statement is also considered a paratext (your word count statement forms part of your word count). I will check to see if your word count is accurate (a) by copying and pasting papers selected at random onto Word, and (b) if it seems that your paper is much longer or shorter than what is indicated by your stated word count. I expect complete honesty.

II. Notes to Keep in Mind

• Do not open with a universal statement (e.g., “Since the beginning of time people have had different opinions…”) or spend a long time setting up a broader theme in your introduction. You should get straight to the point as soon as possible, and include the parts mentioned above.
• Include a clear thesis statement and make sure that your paper does not go off on tangents that are beyond the scope of your thesis. On the other hand, be certain that in your paper you cover everything that you have set out to cover in your thesis. One way to follow these directives is to edit your thesis after you have written your paper so that the former corresponds to the latter.
• I do not mind if you use the first person, but make sure that you are backing up your points and not just stating what you think or how you feel. In other words, this paper should focus on analysis and not deal with personal experiences.
• Make sure that your paper does not contain any summary of the material.

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